A suite of IBM MobileFirst for iOS apps will be designed to help Santander employees more proactively engage with its clients.
Earlier this week, Santander and IBM announced a collaboration to design and develop a suite of IBM MobileFirst for iOS apps to support the banking group’s digital transformation, which gives employees the tools to create deeper engagements with their customers. These custom-built, native apps made for iOS will be rolled out across more than 11,000 iOS devices in Spain, changing how Santander’s commercial network employees, including those supporting Corporate, SME, Private and Retail Banking, approach their day-to- day activities and boost productivity.
Using iPhone, Santander employees can expect to have immediate access to up-to-date information on products, services, and clients, allowing them to make better recommendations to customers on bank products such as Santander’s 1|2|3 account for SMEs, an account that provides cash back incentives for customers, rewards through Santander shares and offers a high profitability among other financial advantages.
Javier Cuenca, Managing Director T&O Area Banco Santander Spain, commented:
“Innovation is one of Banco Santander’s identity sign. Collaborating with IBM will help us accelerate our boost digital transformation and improve the client experience to anticipate customer needs.”
Every app will be seamlessly integrated with Santander’s enterprise systems, putting real-time data at the fingertips of employees. Santander is leveraging IBM’s app design and development model – Mobile at Scale – that will support the rapid development and deployment of these apps are planned for release in April and will continue being developed during the next two years.
Read the press release, via Banco Santander’s website, here.
